OUR PURPOSE We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.
OUR VALUES We uphold the values and principles of EF Cosmetic’s in every action and deci- sion. We are data-based and intellectually honest in advocating proposals, includ- ing recognizing risks.
LEADERSHIP We focus our resources to achieve leadership objectives and strategies. We have a clear vision of where we are going.
OWNERSHIP We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.
PASSION FOR WINNING We are determined to be the best at doing what matters most.
TRUST We have confidence in our workers and partners’ capabilities and intentions. We believe that it is more positive and more meaningful when we work with con- fidents in our capabilities and good officer.
OUR PRINCIPLES We Show Respect for All Individuals. We believe that all individuals can contribute to their fullest potential. We value differences.
WE ARE STRATEGICALLY FOCUSED IN OUR WORK We operate against clearly articulated and aligned objectives and strategies. We simplify, standardize and streamline our current work as much as possible.
WE ARE EXTERNALLY FOCUSED We develop superior understanding of consumers and their needs. We develop close, mutually productive relationships with our customers and our suppliers.
SUSTAINABILITY We are understand the customer’s needs well. We are developing good effec- tive and close communications. We are including the sustainability to our products, packaging and operations.